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Does Being Mentioned on High Traffic...

Does Being Mentioned on High Traffic...

Article Performance Data from Ahrefs The number of websites linking to this post. Get the week’s best marketing content Does being seen more on the web lead to more mentions in AI assistants? I’m defining “being seen” or web visibility as the estimated total monthly organic search traffic to all pages that mention the entity.

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Advertising to Baby Boomers: Walk On...

Advertising to Baby Boomers: Walk On...

It’s difficult to get a grip on the real world, just as difficult getting a grip on the advertising/marketing world. Everything is slippery. Reach out and try to grab these disparate articles and sites … Or tuck your hands in your pockets and walk on by: Older Shoppers Are the Hot New Thing for Consumer

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The Endless Friendless | Gods of...

The Endless Friendless | Gods of...

The Endless Friendless February 19, 2021 Chasing friends was humiliating and losing them even worse. Yet, the pattern of loss was real. And you were the common denominator. Was Sarah right? Were you too sensitive? Are you an asshole? Your estranged brother seemed to think so. The letters from your father had been unequivocal. It

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Google Seems More Biased Towards Big...

Google Seems More Biased Towards Big...

Article Performance Data from Ahrefs The number of websites linking to this post. Get the week’s best marketing content Does being mentioned more on the web lead to more mentions in AI assistants? I’m defining mentions as the number of web pages that mention an entity at least once. I looked at the top 50 websites

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Why is advertising so unpopular?

Why is advertising so unpopular?

Bob Hoffman tipped me off in a tweet: Here’s something rare: Intelligent people talking about advertising. (@AdContrarian) March 4, 2021 Why is advertising so unpopular?by Paul FeldwickIt has been widely accepted over the last few years that consumers feel advertising is a nuisance. It insists upon an unpleasant and increasingly intrusive presence in their lives

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The Lizard King

The Lizard King

Long, curly hair framing an impetuous, sensuous face; a chunky, beaded necklace clinging to his lean torso like the serpents he so often rhapsodized about, this was Jim Morrison in his prime. The photograph, taken by Joel Brodsky, captured the iconic rock star on one of the last days he would ever look this good,

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Advertising to Baby Boomers: Busting The...

Advertising to Baby Boomers: Busting The...

I’m on the list. About two-dozen show up every week. Sometimes more. That doesn’t make me special by any standards. Press Releases are like virtual confetti nowadays. Most are daft, pointless blather. While the salutation “Hi Chuck” makes it appear as if the sender has some clue about my blog, it’s usually a tip-off that

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The Sheep in Wolf’s Clothing

The Sheep in Wolf’s Clothing

Continued from previous post… Even though it was only a few blocks from your father’s house, the next day you both drove his car to the coast. The Missing Persons song on the radio was accurate: Nobody walks in LA. Surely, the beach would provide a better experience than the previous evening. After all, this

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Does Being Mentioned on Highly Linked...

Does Being Mentioned on Highly Linked...

Article Performance Data from Ahrefs The number of websites linking to this post. Get the week’s best marketing content Does being mentioned on highly cited web pages lead to more mentions in AI assistants? I’m defining highly cited web pages as those with more Referring Domains (RD). These are prominent pages on the web and

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Models! Old Models! Old Beautiful Models!

Models! Old Models! Old Beautiful Models!

Yours Truly doesn’t need much coaxing to blog about beautiful models. I’ve been doing it for years and years: 21 FEBRUARY 2007 Dove Pro-Age Campaign … Baby Boom women are the real age revolutionaries. Many are feeling very empowered, very alive, and ready to take on the world. While they could do without some of

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