SHOPPING
Rare Beauty’s “anonymous insider” spills the...
I’ve recently been using Substack to find new music to listen to. That’s probably not quite what its founders had in mind, but it has a ton of newsletters written by people who just really love music. It’s less professional music criticism and more “hey, this album was great, give it a listen.”
No News News & Fake News
I’m not linking to any more dumb articles. Or fake news. Fake news to me can be broken up into two categories: News that’s half-fake and half-not fake. There might be some good advice in an article, but if it also has a lot of bad advice – then no link. News that’s fobbed off
25 brand style guide examples I...
Some people save recipes. I bookmark brand style guides. Not just for reference, but because when they’re done right, they’re ridiculously inspiring.
How to Persuade Your Boss to...
Due to popular demand, Ahrefs Evolve is back. And this time, we’re in San Diego. After hosting 500 marketers and 18 top speakers in the heart of tropical Singapore, we’re bringing our flagship marketing conference stateside this October. Hello, San Diego! And there’s only one teeny-tiny little thing standing between you and two days of world-class talks
Advertising to Baby Boomers: We’ve done...
I keep hearing that the internet is ruining our attention spans. I’m starting to believe it. I can easily get through a book, a TV show, a movie – but web pages bore me within nanoseconds and I’m constantly clicking. (Something tells me this isn’t good for advertising.) Or maybe it’s the content. I’ve seen
Google Thinks AI Mode Is Good...
I set up some tests over a month ago to see if Google would rank content generated by Google AI Mode in the organic search results. Spoiler: it did not rank. Google believes AI Mode content is good enough to show to users in what will likely be the default search mode in the future. But
That Big Concert Fifty Years Ago
I wasn’t there. If you want, you can read about why I wasn’t there: 76 Million Sociopaths Outed (HuffPo) There are so many articles/blog posts floating around commemorating/condemning the event that I’ve OD’d. One more could do me in. This could be the one. Advertising. I’ve written about how dumb it is to heavy-handedly invoke ‘60s
8.64% of AI Overviews Appear Outside...
Get the week’s best marketing content AI Overviews aren’t always in the first position in the SERPs. For example, here’s an AI Overview in the 2nd position. See where AI Overviews appear outside of position 1 You can use the SERP features filter along with the Position filter to find some of the AI Overviews outside
Advertising to Baby Boomers: Jumping On...
Cindy Gallop hops on: Disrupting Ageism in AdvertisingBy Grace BirnstengelThis outspoken 2019 Influencer in Aging has a few choice words for the ad world… From a 2017 post about Joseph Coughlin: …. There are lots of folks who’ve educated us and continue to educate us. Names off the top of my head: Robert N. Butler,
Advertising to Baby Boomers: People hate...
*The following post is about advertising to baby boomers. A shocking research report featured in The New York Times: The Advertising Industry Has a Problem: People Hate AdsBy Tiffany Hsu… The advertising industry faces an “existential need for change,” according to a blunt report published on Monday by the research firm Forrester. Now the agencies
