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8 Creative Print Ads With Indirect...
Print ads offer several benefits: high exposure, can handle complex propositions and can be very targeted. It is heavily dependent on the advertising idea that attracts the audience to see the message behind it. While the indirect advertising message grasps more attention that direct messages, the messages need to be easy to understand by most
Audio Branding by ENSO : Acoustically...
Remember the stranger at the airport started his laptop, and, just by its start-up music you knew he was using Windows XP? And, how your son felt super excited just by the racing sounds of Ferrari Cars that were played in the background at Ferrari World? No wonder he just couldn’t get enough of the
The Ultimate Unbounce Review For Advertisers...
Landing pages are an integral part of online marketing, being heavily utilized from e-commerce all the way to native advertising campaigns. These days, more and more online advertisers find themselves in a position where they are responsible for providing quality landing pages that convert.
Ad Server For Advertisers – Why...
What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. Why should advertisers use ad servers to run campaigns? As an advertiser, what key factors should you look
A Proven Strategy for Hyperlocal Marketing
In today’s evolving advertising landscape, print continues to prove its value, especially for businesses looking to connect with their local communities. Print advertising offers a unique opportunity to reach specific geographic areas and build trust within tight-knit neighborhoods. In this blog, we’ll explore the enduring power of print and how it can help you effectively
The Role of Third-Party Cookies in...
Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. In response, Google Chrome is shifting its approach. Instead of removing third-party cookies entirely, Chrome introduced the Privacy Sandbox, giving users more
