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Sponsor Youth Hockey and ‘Breakaway’ from...
Minnesotans are wild (wink) about hockey. In fact, with its passionate hockey lifestyle and abundance of youth hockey programs, Minnesota is known as the State of Hockey. And as local youth associations drop the puck on the winter hockey season, now is the time for your business to make a marketing power play. Keep reading
AI-Powered Lead Tracking Enhances Audience Understanding
By admin Business Marketing AI-Driven Content Personalization: Boost Engagement and Drive More Conversions Effortlessly Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / 9:16 Subscribe Share In today’s digital-first landscape, understanding your audience is no longer optional—it’s a competitive necessity. In this episode, we explore how AI-powered lead
Vici Unveils a Powerful Innovation to...
Vici, a MarTech leader in the digital advertising space, proudly announces the launch of Website Visitor ID, a groundbreaking tool that empowers partners to de-anonymize website traffic and transform it into real, actionable sales leads. “We launched Website Visitor ID to record-breaking attendance and hundreds of account executives, media groups, and agencies from across the
Bad actors: YouTube ads have an...
For the past 40 years, Henry and Margaret Tanner have been crafting leather shoes by hand from their small workshop in Boca Raton, Florida. “No shortcuts, no cheap materials, just honest, top notch craftsmanship,” Henry says in a YouTube advertisement for his business Tanner Shoes. What’s even more remarkable? Henry has been able to do all
The Role of Breath: Creating Harmony...
Breath is a divine gift, a rhythm of life woven into our very being. From the moment God breathed life into Adam (Genesis 2:7), breath has symbolized our connection to Him. In yoga and worship alike, breath plays a central role—bringing stillness to the mind, awareness to the present moment, and harmony between body and
Top creative ads of the week:...
I publish a curated list of clutter-breaking creative ads almost every week. In this week’s compilation TV spot for Volkswagen Tera, outdoor for Audi and more. Volkswagen Tera: Arrivals We’ve seen brand collaborations and product placements in movies. Apple was known to swing such deals in popular TV shows and Hollywood productions. In Brazil, Volkswagen
The Rise in Popularity of Multi-Armed...
Each year, the programmatic advertising industry sees new trends emerge—some fleeting, others shaping the future of digital advertising. One of the most impactful advancements gaining attention today is the use of multi-armed bandit (MAB) algorithms to optimize campaigns in real-time. Unlike traditional A/B testing, which separates learning from execution, MAB algorithms continuously analyze performance and
5 Major Reasons – Why are...
Facebook marketing is growing fast and becoming more popular day by day. If your Facebook ads are not delivering, it’s a severe issue. It is best to stay prepared when you’re running campaigns. It’s always better to be safe than sorry. Facebook ads are complicated; they may seem easy at first but when you start
Is Accenture interested in all or...
Campaign reports that meetings have taken place between Accenture, owner of Accenture Song, and WPP (subscription required). WPP (above) and Accenture Song are in the process of bedding in new leaders: Cindy Rose who’s taking over from CEO Mark Read and Ndidi Oteh at Song succeeding David Droga. Accenture big boss Julie Sweet is reported
7 Years of VDO.AI: Journey and...
7 Years of VDO.AI: Journey and Future Plans Reading Time: 4 minutes Just some years ago, our small team was celebrating our first video ad. Since then, with over 100 passionate people at VDO.AI, we’re using interactive ad formats with Clickable and QR Code Elements, powering campaigns for Fortune 500 Brands. By consistently putting in
