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9 Reasons Why You Need One
We’re dedicated to creating free content that’s not only enjoyable to read but also super helpful. Learn more > As your ecommerce business grows, so do the threats that lurk online. Every day, hackers scour the internet for stores like yours, eager to steal card details, take sites offline, or spy on supplier emails. The
Balancing Automation and Creativity in Paid...
In the world of digital advertising, few disciplines require the same level of ongoing refinement as paid search management. The landscape evolves quickly, with new technologies, tools, and algorithm updates reshaping how marketers approach campaigns almost daily. As automation becomes increasingly integrated into advertising platforms, the industry is facing a fundamental question: how do we
The Longevity Of Advertising Effectiveness
Do ads wear out? The short answer is no. If they do, it takes a lot longer than most brand/agency teams think. Creativity is the biggest variable when it comes to ad effectiveness so if an ad works well, it should be used for as long as possible. Coca-Cola’s ‘Christmas Caravans’ ad has been used
The What & How of Rich...
The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. From rich media ad
Two Old Guys Talk About A...
The Key to Marketing to Older People? Don’t Say ‘Old.’ New York Times By Corinne Purtill Dec. 8, 2021 … In contrast, longevity experts said, today’s most effective marketing campaigns focus on the specific needs a product or service addresses, and the lifestyle of the person buying it — ideally without explicitly mentioning age at
Using LinkedIn for Lead Generation –...
Are you looking to harness the power of LinkedIn for lead generation? Join our upcoming masterclass, “Using LinkedIn for Lead Generation,” hosted by Fraser Morrison, CEO and co-founder of 1000Steps. With over 33 years of sales experience, Fraser specializes in optimizing sales processes and empowering professionals in various services. His commitment to achieving client outcomes
Walmart TRO Suspends Payments (and How...
A few months ago on Tuesday, I didn’t get my normal payout from Walmart Marketplace. That’s not necessarily surprising since, if you’ve been on Walmart for any length of time, you know that they still have quite a few issues with their platform, one of which is that payments don’t always go out on time
Double digit growth | Idaho Ad...
Over the past few months Drake Cooper has seen notable staff growth, with sixteen recent additions to their team, including: Kelsie Clegg, Creative DirectorTyler Penner, DesignerGabe Silva Trevino, Senior Integrated ProducerLauren Nopar, Project ManagerNari Bowie, Human Resources GeneralistDee Marunde, Production ArtistKara Boonstra, Account SupervisorJamie Levey, Senior CopywriterMario Bibian, Senior Art DirectorHarry Orton, Creative DirectorGinny Guzmán,
Is Your Pelvis Too Small to...
Navigation Worrying if your baby will fit through your pelvis incredibly understandable, but here’s something that might bring you peace of mind: true cephalopelvic disproportion (CPD), where a baby physically cannot fit through the pelvis, is extremely rare. In fact, it only affects about 1 in every 250 births. So the odds are very much
Grocery Store Advertisements | AllOver Media
Today, the experience of grocery store shopping has changed. Often, customer experiences are split between physical interaction and digital engagement. And all too often, customer attention becomes split with it. With so much to contend with, today’s marketers must conceive better grocery store advertisements. However, with the right insights and the right strategy, your campaign
