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How To Set Up Post-Purchase Surveys...
Your relationship with customers doesn’t end at the point they make a purchase. As a matter of fact, it’s just the beginning. The post-purchase experience you provide to your customers cultivates loyalty and can lead to repeat purchases. It’s a win-win situation. Furthermore, your customers are valuable sources of meaningful information and insights that can
The Mars Agency and Øuterkind Go...
By thelaegotist / April 16, 2025 / “Color on Tour” blended experiential marketing, influencer engagement, and AR tech to boost awareness and purchase consideration When Schwarzkopf launched its Keratin Color at-home hair color line, it faced the familiar challenge of standing out in a crowded category. Consumers in this sector are inundated with
Navigating the Political Ad Storm
In marketing and advertising, staying ahead of the curve and being prepared to pivot when necessary is crucial. One challenge that businesses face is how to market themselves effectively when political campaigns are pouring endless amounts of money into media advertising. According to AdImpact, the 2023-2024 election cycle will be the most expensive to date,
The ‘death of creativity’? AI job...
From using motion capture tech to allow the Indian cricketing star Rahul Dravid to give personalised coaching tips for children to an algorithm trained on Shakespeare’s handwriting powering a robotic arm to rewrite Romeo and Juliet, artificial intelligence is rapidly revolutionising the global advertising industry. Those AI-created adverts, for the Cadbury’s drink brand Bournvita and
14 Experts on the State of...
What do Tom Hanks’s Captain Sullenberger, Sarah Connor, Mad Max, and email marketing all have in common? They’re survivors that defy extinction against all odds.
German ecommerce continues to rise
“The upswing is here”, writes bevh above a report on online retail spending in Germany. According to the industry association, consumers spent 39.84 billion euros on products online in the first half of this year. This marks a 3.5 percent increase compared to the same period last year. The growth was even stronger in the
Google Business Profile Mistakes Costing 70%...
Small businesses lose an average of 70% of potential phone calls due to preventable Google Business Profile mistakes. While you focus on running your business, simple errors in your profile silently turn away customers who are ready to buy. These aren’t complex technical issues requiring expert knowledge – they’re basic oversights that any business owner
How To Create An Effective Referral...
You have considered all the critical elements of creating a great referral program for your brand. But, how are you going to promote it and attract your potential customers? Enter: Referral landing pages.
15 Marketing Conferences to Attend in...
Conferences are a great excuse to meet other marketers, learn cutting-edge tactics, and just simply hang out and make friends! Even better if it’s on your company’s dime. Here are the marketing conferences we think are worth attending in 2025. Conference When Location Affiliate Summit East Aug. 4-5 New York, USA INBOUND Sep. 3-5 San Francisco, USA
How To Make Money As A...
Can you really make money as a copywriter today? With AI content writers, making money as a copywriter might seem unlikely – especially if you don’t have any experience. But there are still plenty of copywriters making six and even seven figures. Even a quick glance at platforms like Upwork proves that plenty of companies
