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The Ultimate Unbounce Review For Advertisers…
Landing pages are an integral part of online marketing, being heavily utilized from e-commerce all the way to native advertising campaigns. These days, more and more online advertisers find themselves in a position where they are responsible for providing quality landing pages that convert.

Models! Old Models! Old Beautiful Models!
Yours Truly doesn’t need much coaxing to blog about beautiful models. I’ve been doing it for years and years: 21 FEBRUARY 2007 Dove Pro-Age Campaign … Baby Boom women are the real age revolutionaries. Many are feeling very empowered, very alive, and ready to take on the world. While they could do without some of

Boost Your Business with Local SEO…
In today’s digital world, establishing a strong online presence is essential for businesses to thrive, especially in competitive markets like Tyler, TX. Local SEO services are the cornerstone of reaching your target audience, ensuring that your business appears prominently in local search results. Whether you’re a small business owner or managing a growing enterprise, leveraging

Planning a Wellness Spa Vacation? 7…
Image: CIVANA Wellness Resort & Spa Not all wellness spa vacations are created equal. While a beautiful setting and luxe treatments might get you through the door, a truly restorative experience goes far deeper. Whether you’re planning your first wellness vacation or you’re a seasoned spa-goer, knowing what actually supports your mind-body rejuvenation

Ad Trucks vs. Traditional Advertising
Advertising has always been about connecting with your target audience in the most effective way possible. Whether you’re showcasing products or services, choosing the right form of advertising can make all the difference. As businesses weigh their options, the debate of ad trucks vs. traditional advertising continues to grow. Let’s explore how ad trucks outperform

Ad Server For Advertisers – Why…
What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. Why should advertisers use ad servers to run campaigns? As an advertiser, what key factors should you look

Iowa | Gods of Advertising
Distracted that hot summer, you’d done the minimum to prepare for college in the fall. At the last minute you ended up accepting the lone invitation you’d been lucky enough to receive: from a miniscule liberal arts school in Mt. Vernon, Iowa. It had fewer students than your apartment had tenants. Sure, why not? Arrived

Ungated Categories on Amazon in 2025
Ungated Amazon categories are sections where anyone can sell products without needing special permission or approval. This is different from Amazon gated categories, where Amazon requires sellers to go through an approval process before they can list items. Knowing the difference between ungated items on Amazon and gated ones is crucial for any seller. Ungated

In Play: Idaho Lottery Creative Services
The Idaho Lottery Commission has issued a “Request for Proposal for bids from responsible, responsive, and experienced advertising and marketing firms interested in providing advertising creative services,” according to a recent press release. Details of the RFP are available on the Idaho Lottery’s website. Respondents have until 5:00 p.m. Mountain Time on Friday, April 12,

Select Cannes Lions winners, Canva and…
Every week, I attempt to share a list of clutter-breaking creative ads. This week, select Cannes Lions winners, ads from Zomato, Wimbledon and more. Occasionally, I comment on topics relevant to the business of advertising. So another season of Cannes Lions winners is upon us. Some campaigns which have gone on to win big have