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Advertising to Baby Boomers: Busting The…
I’m on the list. About two-dozen show up every week. Sometimes more. That doesn’t make me special by any standards. Press Releases are like virtual confetti nowadays. Most are daft, pointless blather. While the salutation “Hi Chuck” makes it appear as if the sender has some clue about my blog, it’s usually a tip-off that
Sports Advertising in the US: A…
Sports Advertising in the US: A Game-Changer in 2024 and an Even Bigger Play in 2025 Reading Time: 3 minutes Where does your sports advertising spend really go, and is it actually driving value? Sports have always been a goldmine for advertisers, but traditional advertising methods are no longer enough. In 2024, brands witnessed record-breaking
Master triangle pose (Trikonasana): Ultimate guide…
Triangle Pose (Trikonasana) is one of the first standing yoga postures everyone learns. It may seem straightforward at first glance, but its deep impact on balance, flexibility, and strength makes it essential in a yoga class. Whether you’re a beginner or an experienced practitioner, mastering this pose is key to unlocking better body awareness and
Bring in the Brand Consultant –…
Big dreams. Big ventures. Big stakes. Already having too much on your plate as a business owner? We think yes. After all, creating a profitable and long lasting brand will require you to be on your toes. Won’t it? Labour of love, you can say. Worth every bit of it. But, while you are busy
The Sheep in Wolf’s Clothing
Continued from previous post… Even though it was only a few blocks from your father’s house, the next day you both drove his car to the coast. The Missing Persons song on the radio was accurate: Nobody walks in LA. Surely, the beach would provide a better experience than the previous evening. After all, this
Yoga Calm Fundamentals: A More Holistic…
Physical education is a crucial part of a child’s overall education. It presents limitless opportunities for instilling healthy habits while supporting their growth and cognitive development. Yet ask a random group of adults what they remember about PE class, and you’re apt to hear more than a few horror stories. Being chosen last for team
How to Reach The Largest Demographic,…
The natural course is that every generation has a period of influence before being replaced by a younger generation. Advertisers have ridden the ups and downs of this transference of influence for decades. Now, however, the biggest demographic in history is starting to exert its spending power, and companies need to be ready to cater
How to Sell On Amazon Without…
Starting to sell things on Amazon might seem hard at first, especially if you think about having to find a place to keep all the stuff you want to sell. The good news is that you don’t have to worry about finding a warehouse for your products or dealing with all the work of keeping
5 Favorite Kids Yoga Poses
I love sharing yoga with my kids, whether they’re sitting close by playing on a tablet or they unroll their own mats and practice alongside me. And while I also fully admit there are times I want to head to my yoga mat to get a break from parenting, most of the time I’m delighted
Lead Capture Forms: Best Practices &…
Driving traffic to your website is crucial in building authority in the online space. However, your efforts should continue from there. For you to increase your followers and customers, you must be able to convert them to leads.
