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Advertising to Baby Boomers: Walk On…
It’s difficult to get a grip on the real world, just as difficult getting a grip on the advertising/marketing world. Everything is slippery. Reach out and try to grab these disparate articles and sites … Or tuck your hands in your pockets and walk on by: Older Shoppers Are the Hot New Thing for Consumer
Presell Page: Must-Have Component Of Your…
In a perfect world, your prospects would be converting right after clicking on your ad. In the real world, it takes over 20 online touchpoints before a consumer makes a purchase decision.
2025: The Year of Publisher Profitability…
2025: The Year of Publisher Profitability – Seize The First Mover’s Advantage Reading Time: 3 minutes The digital advertising landscape is evolving rapidly, and 2025 promises to be a transformative year for publishers. With native and video ads driving higher revenue and engagement, a shift toward contextual targeting, and advancements in supply path optimization (SPO),
What Is the Best Ecommerce Website…
Setting up an online store is no longer optional for small businesses; it’s a necessity. Ecommerce is your ticket to a wider audience, increased sales, and sustainable growth. But with so many platforms and tools available, choosing the right ecommerce website for your small business can feel overwhelming. Don’t worry—we’ve got you covered! This blog post breaks down everything you need to know about creating the best ecommerce website for your business.
Back-to-School 2025 Guide: Target Smarter, Advertise…
Back-to-school shopping has gone fully digital, and it’s showing no signs of slowing down. In 2025, U.S. back-to-school spending is projected to hit $41.5 billion, with families spending around $253 per child. Despite tighter wallets, parents are still prioritizing essentials, and they’re finding inspiration and deals online. However, this surge comes with a twist: while
How to Make Money as a…
Is it still possible to make money as a freelance writer in 2025? In short, yes. AI writing tools are getting better, but these freelance writers prove that you can still earn a six figure salary 2025: Even if you’re just getting started, this step by step guide will help you start making money as
The Endless Friendless | Gods of…
The Endless Friendless February 19, 2021 Chasing friends was humiliating and losing them even worse. Yet, the pattern of loss was real. And you were the common denominator. Was Sarah right? Were you too sensitive? Are you an asshole? Your estranged brother seemed to think so. The letters from your father had been unequivocal. It
How To Create VAST Tags
A VAST tag is essentially a third-party ad tag generated by an ad server, except that it’s for video ads. VAST stands for Video Ad Serving Template. It enables video players to sync with ad servers, thus as an advertiser, you can serve ads into multiple ad inventories within video ad players. Put simply, it enables
Flipkart Sale, British Airways and more:…
Every week, I attempt to share a curated list of clutter-breaking creative ads. And the occasional comment on issues related to the business of advertising. A few ads from the past week or so which caught my eye: Flipkart: SASA LELE The context: the ‘sale ad’ is a tough brief. In most cases, just the
2025 Canada Tariffs and How They…
What are tariffs? Tariffs are taxes that governments place on goods imported from other countries. In Canada, they’re typically collected at the border by the Canada Border Services Agency and added to the total cost of the imported goods. Governments use tariffs for different reasons: To protect domestic industries by making foreign goods more expensive.
