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Framework and Tools for 2025
Today’s customers expect answers in seconds, not hours, and they expect those answers to be clear, helpful, and personal. Whether it’s a quick reply on social media or a deep-dive product discussion over email, every interaction shapes how customers perceive your brand.

Rare Beauty’s “anonymous insider” spills the…
I’ve recently been using Substack to find new music to listen to. That’s probably not quite what its founders had in mind, but it has a ton of newsletters written by people who just really love music. It’s less professional music criticism and more “hey, this album was great, give it a listen.”

The Brushstrokes of Business – IndoorMedia
Local Businesses Create Masterpieces Every Day. Along the streets of every city and town lies an unassuming gallery, where each day local business owners craft their art from a blank canvas, much like the Old Master painters of the past. When considered in this light, there is much a local entrepreneur can learn from iconic

Build a Memorable Brand: From Logo…
What Makes a Brand Unforgettable? Building a memorable brand goes far beyond creating an attractive logo or catchy slogan. The most successful companies understand that true brand building involves creating emotional connections with customers that last decades. Think about brands like Coca-Cola, Apple, or Nike – their success comes from consistent messaging, authentic storytelling, and

No News News & Fake News
I’m not linking to any more dumb articles. Or fake news. Fake news to me can be broken up into two categories: News that’s half-fake and half-not fake. There might be some good advice in an article, but if it also has a lot of bad advice – then no link. News that’s fobbed off

What social media ads don’t tell…
My uterus is being targeted by ads. For years now, I’ve been part of the demographic for Facebook, Instagram, and TikTok ads promoting egg freezing. Egg freezing is a medical procedure which allows doctors to freeze and preserve unfertilized eggs for future use. Eventually the person can thaw their eggs, fertilize them, and then transfer

A Look at Cinnamon Toast Crunch’s…
Brands often look to nostalgia when trying to capture attention, and Cinnamon Toast Crunch’s new “Must Cinnadust” campaign takes this tactic in a bold, unexpected direction. As a Colorado ad agency that tracks how brands evolve their messaging to connect with audiences, we were intrigued by the cereal brand’s choice to blend 2000s-era nostalgia with

27 Top Blockchain Applications and Use…
When you hear “blockchain,” you might instantly think of Bitcoin or other cryptocurrencies. But there’s so much more to this technology than digital coins.

7 Ways Yoga Transforms Your Mental…
Yoga is not just about physical postures; it significantly impacts mental health too. Here are seven ways yoga can transform your mental well-being, supported by both scientific insights and practical experiences. 1. Reduces Stress Science Says: Studies show that yoga lowers cortisol levels, the body’s primary stress hormone. Practice Insight: Regular yoga practice helps manage daily stressors

25 brand style guide examples I…
Some people save recipes. I bookmark brand style guides. Not just for reference, but because when they’re done right, they’re ridiculously inspiring.