Or maybe it’s the content. I’ve seen it all before. I say to myself, “We’ve done that already.”
Samuel Scott does a good job dissecting and presenting the enduring power of the tube:
Which advertising channels are best when all else is equal?
… In the three years we have been considering media effectiveness, TV outperforms Facebook and YouTube in all these areas …
Sounds right to me:
21 JULY 2017
The Interminable Death of Television
Nothing I can think of is as lively and chipper as television in its final throes.
From Entrepreneur:
It’s Never Too Late: Entrepreneurship Has No Age
… A study suggests that businesses are more likely to succeed as their founders’ age increase up until about age 40 …
I wrote a book years ago. Huge chunks of it had to do with entrepreneurs:
ADVERTISING TO BABY BOOMERS
Targets Clients and EntrepreneursParamount Market Publishing, Ithaca, N.Y.
… Chuck Nyren’s egalitarian approach to advertising and the creation of campaigns is all-inclusive. A large section of the book is dedicated to helping Baby Boomer entrepreneurs get their marketing and advertising up and running.
And there are a bunch of other recent articles not worth reading so I won’t link to them, subjects covered ad nauseam through the years, like Baby Boomers in No Rush to Retire (we’ve known this for over a decade), Creativity Is Not Just For The Young (I feel like I was young when I blogged it in 2007), The Misconception Of Baby Boomers And The Age Of Technology (My Favorite Cyber-Myth).
Or maybe I’m so technically-challenged that it’s impossible for me to find anything newsworthy on the internet – and I should just retire.
