8.64% of AI Overviews Appear Outside...

Get the week’s best marketing content AI Overviews aren’t always in the first position in the SERPs. For example, here’s an AI Overview in the 2nd position. See where AI Overviews appear outside of position 1 You can use the SERP features filter along with the Position filter to find some of the AI Overviews outside ... Read more

AI Overviews aren’t always in the first position in the SERPs.

For example, here’s an AI Overview in the 2nd position.

AI overview example in the 2nd position

See where AI Overviews appear outside of position 1

You can use the SERP features filter along with the Position filter to find some of the AI Overviews outside the top position. Head to Ahrefs’ Site Explorer, navigate to the Organic keywords report and copy these filters:

I asked our awesome data scientist Xibeijia Guan to find out how often they show in different positions. She pulled 10M SERPs with AI Overviews total, 1M per country across 10 different countries in July 2025.

AI Overviews show outside of position 1 for 8.64% of queries. The lowest position we saw them was 6th.

10M AI Overviews had them in 1st for 91.36% of SERPs10M AI Overviews had them in 1st for 91.36% of SERPs

We also noticed slight differences in countries, with Japan and Spain having more AI Overviews outside of position 1.

AI Overviews across different countriesAI Overviews across different countries

Right now there aren’t a lot of AI Overviews showing outside the 1st position, but it does seem like Google is willing to rank some of them lower. It makes me wonder if they have some kind of scoring for how good the generated AI Overview result is.

I’m also curious if they start ranking them outside of position 1 more often, or if they decide to go back to all of them being in position 1.

Rare Beauty’s “anonymous insider” spills the...

Rare Beauty’s “anonymous insider” spills the...

I’ve recently been using Substack to find new music to listen to. That’s probably not quite what its founders had in mind, but it has a ton of newsletters written by people who just really love music. It’s less professional music criticism and more “hey, this album was great, give it a listen.”

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No News News & Fake News

No News News & Fake News

I’m not linking to any more dumb articles. Or fake news. Fake news to me can be broken up into two categories: News that’s half-fake and half-not fake. There might be some good advice in an article, but if it also has a lot of bad advice – then no link. News that’s fobbed off

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